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There is no denying that Facebook is a major player in the social media marketing strategy. Additionally, social media marketing is one of the strongest marketing strategies in Internet marketing. However, many business owners cannot seem to grasp how they can market their company and product on Facebook.

The one absolute thing that small business owners must do is create a business page on Facebook. That is the sure-fire way to create a brand name for a company. Even still, without proper marketing, that business page may not go viral, but it will provide the foundation for a potentially successful social media marketing strategy.

After creating a business page, which is really easy, the next thing business owners should do is market that page to their loyal customers, encouraging them to share it with their friends for free word of mouth marketing. Next, every blog post should point to their Facebook page. Every Youtube video should have a link in the description to the Facebook page. Every article should have a link to the Facebook page. Moreover, that business page on Facebook should also point to the business owner’s main website or blog.

Once that page starts accumulating likes, business owners should create engaging status updates to share with their fans. It’s important to know that posting cookie-cutter status updates about promotions or discounts will only make a business page blend in with other thousands of business pages. Therefore, create thought-provoking posts that compel the people who liked the page to reply. It could be a question or an interesting fact. Regardless, each post should properly represent the business owner’s fun personality.

With all of these being said, there are things on the Facebook business page that business owners must understand and use to their advantage:

Business category

Business owners need to make sure their category is properly set. This can easily be done by clicking “edit info” button under the page name.

The new masthead

On every business page, there is a display of the five most recent pictures, just like in regular profiles. They are placed to the right of the main profile picture. Why is this important? Many business owners are becoming creative with this feature by making the five masthead pictures — which are all 180 x 540 pixels — and making them coincide with the profile picture — like an extended profile picture.

No more tabs

Business owners used to primarily use tabs to help fans navigate their page. However, this is now gone and replaced with a side section of page selections. This may not be such a bad thing, though. Business owners can revise how people navigate their site by reordering the page selections, including the most important pages on the top of the section.

Additionally, business owners should keep their profile picture height below 200 pixels to increase the number of page selections.

Hopefully with this information, business owners can better understand how to utilize Facebook in their social media marketing strategy. It is not too hard to build an authoritative brand with Facebook pages, but it will require some hard work and dedication.

Sandra Pope is a small business marketing consultant. She helps build strategies that make businesses succeed. An important part of her strategy is to build an email marketing campaign.

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