Our Mommyhood

Blogg-ing – Defined as the act of blogging?

Sure, let’s roll with that. For many of us bloggers, seasoned pros and fresh newbies alike, blogging is still a bit of a mystery. This intangible, “thing” that we love, but that we always feel:  we could be doing more of, could be doing better with, and for the life of us, can’t figure out why some quirky post becomes our most read when others we poured our heart into barely see the internet light of day. Or, what makes our reader numbers spike for months and then plummet unexpectedly?

Seriously! What gives?

Well, besides the point I don’t know what “what gives” actually means or asks, I do have some tips that I think can transform your blogging. Stick with these to see consistency in your readership, to see more readers, and to see more success than you have yet. And the best part, if you get all that with a plan, as long as you keep it up, you should be able to keep the success lasting.

Ah, finally! A method to the madness.

Consistency

I don’t think I’m alone when I say that of the blogs I love, I never, ever miss a post of those that post on a regular consistent basis. I read so much about how crucial it is to blog X amount of times per week, or that more people are more likely to read if you post on Thursday instead of Tuesday, etc. But what I think we should be focusing on is the consistency. I don’t really care so much if you blog once a week or three times a week, as long as I know which day/days that it’s going to come live. There are countless blogs that I love, but that I get easily annoyed with because I find myself wasting time constantly checking to see if they’ve updated, only to go all week without a post and then a sudden slew of them Friday, Saturday, Sunday, and I missed the last two because I figured surely after a week of blogging, the one was all I was going to get for the week. Consistency doesn’t just matter. Consistency is crucial. Consistency will keep your readers coming back faithfully on Monday, Wednesday and Friday, no questions asked, no time wasted. They won’t miss a post and you won’t miss the hit of their traffic.

The Photos

I hate to say this, because words are my thing. But, those pictures that you post along with your words, they matter, and they matter big time. And, I’m just as guilty of this as the next reader out there. If a blog does not have super high quality, dream-like, fuzzy-wuzzy-feel-good, mouth-watering or crystal clear pictures to go with the post, I’m pretty likely not to stick around. We’re just visual people. And, given the insane amount of blogs out there, we aren’t going to stick with those who post pictures that didn’t have much effort put into them. (Bad food pictures are the worst. Don’t ever post what you cooked unless your pic can make it look amazing.) No matter how elegant, how witty, how funny, how touching your words may be, when you’re posting a mommy-blog post, the picture has to be good. I’d even consider purchasing and using stock photos when you can (ie when you’re not describing your family personally). Otherwise, maybe invest in some photo classes…

Mix It Up

Generally our blogs have a certain feel. We’re the witty momma, the sarcastic momma, the comedic momma, the touching, life-is-dreamy momma, etc. Each one is great, and a tone is necessary to create the overall vibe of your blog. BUT. Mix it up. Too much of any one style can turn readers off after a time. If you’re always sarcastic, after awhile, no matter how many different family activities you describe or how many rants you go off on, you will start to sound the same. Same with the momma where everything is daisies and roses. We love happiness and your happiness and we love reading about it, but if that’s all we ever get, we’re going to think you’re fake. “Their life can’t be that perfect all the time, can it?” “I can’t even relate to this woman anymore, my life is falling apart, hers is always perfect, dang it.” Just be real. If you’ve never gone to the sensitive side before on your blog, try it out. You might just hit a cord with a reader or two.

Short & Sassy

Ignore my post here that is not so short and sassy. Typical mommy posts can be quite short. One stellar (STELLAR) photo and say, 500 words. You’re writing to moms, who, as you know, don’t have all the time in the world. If they scan your post and see 1,200 words, chances are good they won’t even read the first paragraph. It’s too overwhelming. Break it up, keep it simple, keep it short. You’ll keep your readers.

Give Back

Finally, never, never take your readers for granted. With as much time as you can muster up, find time to show them how much you appreciate them. Nothing is better than a mommy-blogger who actually interacts within the comment space. Get to know your blog regulars. Find their blogs if they have them and get engaged over in their space too. Tweet shout-outs to your readers, send an email or two thanking a couple. Find giveways that will rock their socks off. After all, none of us would have a blog if it weren’t for our readers, right? I mean, heck, if we were just writing for the sake of writing, we’d have a personal diary under lock and key right? Treat those readers like your family, because, after all, they kind of are.

Freelancer, Amber is an avid writer who loves to help families live healthier, happier lives. She’s a green-loving girl currently working in CA, where she spends her time soaking in the sun and writing about switching homes over to eco-friendly and energy efficient tankless water heaters.

Related Posts via Categories

• Blog Comments
• Do You Have a Business You Are Trying to Market?
• Facebook Marketing Tip #1

Related Posts:

One Response to “5 Tips that Can Revolutionize Your Blogging”