Our Mommyhood

These days, moms are able to sign-up for emails from just about any merchant they can think of; from grocery stores, to florists to financial planners, everyone seems to have an email marketing program. But many moms are hesitant to subscribe to these emails. It’s likely they have been overwhelmed by emails in the past or know someone else who had to wade through daily spam.

Thankfully, due to the CAN SPAM Act, there are procedures that email marketers now follow that make it easy for busy moms to unsubscribe from any email lists that become overwhelming. Those laws, combined with marketers trimming down on the number of emails they send, have won many moms over to email marketing. In fact, according to Lucid Marketing and BSM Media, 71 percent of moms say their purchasing decisions are influenced by the emails they receive.

If you are one of the moms who are still holding out on email marketing, consider the following 6 reasons that moms have listed as reasons why they enjoy this form of marketing.

1. Money Savings

Marketing emails are full of savings. Moms across the country are receiving coupons for groceries, kids clothing, family portraits, haircuts, books and toys, and the list goes on. You name it, there’s an email coupon for it!

And the savings are more than just coupons. Moms are also able to sign up for rate alerts for airfare and hotel rooms, making a vacation on a budget more of a reality.

2. Passing the Savings on to Loved Ones

It’s wired into our mommy DNA to take care of our friends and family. Lucid Marketing and BSM Media have found that email marketing is helping moms do just that—in 2004, 80 percent of moms said they forward useful emails to their friends.

Email marketers make it easy for moms to pass the savings on to their friends and family with convenient “forward to a friend” links. This is much easier for you and it provides your loved ones with all the information they need to join in on the savings.

3. Time Savings

Moms are busy. Even tech savvy ones, like you, are still looking for ways to make their shopping trips more efficient. By receiving offers directly to your inbox, you can cut down on the amount of time you have to spend comparison shopping and seeking out shopping specials.

4. Sneak Peeks

Insider information makes us feel special—especially when it’s a sneak peek into a new line of products or a hint about an upcoming sale. Email marketing provides moms with that insider information. Often, those who are subscribed to emails receive information about new products and upcoming sales before other consumers. This makes it possible for you to prepare.

5. Become Educated

For whatever reason, our families expect us to be an expert in just about every subject matter—culinary cuisine, financial planning, home maintenance, education, and more. Thankfully, many companies now offer weekly or monthly newsletters that are jam packed with useful information. Often, these newsletters are free from sales pitches and are designed to help educate you about the industry the particular company serves. These newsletters help moms become experts in all of the fields that their families are relying on them to know.

6. Getting the Word Out

As a mommy blogger, email marketing can help you in another way. It can help you get the word out about your newest posts. By adding an email subscription feature to your blog, your readership can subscribe to your emails. Then, you can send out an email each time a new post is published. This helps ensure that your friends, family and online followers catch each of your carefully crafted tips. It also will help increase your readership because recipients will be able to forward the emails on to their friends and family members that they think could benefit from your blog.

Daniela Baker is a social media advocate at CreditDonkey, where you can find credit card tips for busy moms. She is also a blogger and a mother of 2.

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